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Strategic Government Digital Communications
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.
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Tuesday
, September 19
Westin Washington DC City Center
TBA •
PRE-TRAINING INTERACTIVE WORKSHOP DAY
7:45am •
Registration | Continental Breakfast & Networking
8:00am •
Workshop A:
Using Narrowcasting on the Most Popular Social Media Channels to Boost Citizen Engagement
Hager Sharp
10:00am •
Morning Stretch Break, Refreshments & Networking
10:15am •
Workshop B:
Actionable Insights To Help You Build A Bureaucratic Brand on Social Media
RIVA Solutions, Inc. & CHIEF
12:15pm •
Lunch | Reservations are Booked
1:45pm •
Workshop C:
Design-Centric Communications as a Strategy for Improved User Interaction and Civic Engagement
Spoke
3:45pm •
Close of Workshop Day
Wednesday
, September 20
Westin Washington DC City Center
TBA •
GENERAL SESSION DAY 1
8:00am •
Registration | Badges, Bagels & Beverages
8:30am •
Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Attendees
9:15am •
#HelpMe: Social Media as an Effective Customer Engagement Tool
Transportation Security Administration
9:50am •
Tool Talk:
Beyond the Like: How to Expand your Engagement with more Compelling Content & Visual Communications
Facebook
10:25am •
Morning Refreshments & Networking Break
10:45am •
Peer-To-Peer Benchmarking:
Discuss Your Biggest Digital Communication Challenges With Your Peers & Thought-Leaders
11:20am •
For All Your Eyes Only: How the CIA Has Utilized Social Media to Be Relevant, Innovative & Informative
Central Intelligence Agency
11:55am •
Lunch | Reservations are Booked
1:30pm •
What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? How to Use Storytelling and Content to Influence Your Audience
Association of American Railroads
2:15pm •
Trend Talk:
The Future of Digital Government & How Your Agency Can Keep Up
IBM Center for the Business of Government
2:55pm •
Afternoon Refreshments & Networking Break
3:15pm •
Learn How to to Engage Your Audience with Podcasts and Landing Pages
U.S. Government Accountability Office
3:50pm •
Interactive Expert Speaker Panel:
Get Your Strategic Government Digital Communication Questions Answered
USDA, Gilbert, AZ, U.S. Department of Education
4:45pm •
Close of Day One | Networking & Cocktails
7:00pm •
Dinner | Reservations Are Booked
Thursday
, September 21
Westin Washington DC City Center
TBA •
GENERAL SESSION DAY 2
8:00am •
Bagels & Beverages
8:30am •
Day One Recap + Chairperson's Address: Digital Strategy Building Blocks
CHIEF
9:15am •
Winning Them At First Swipe: Creating Great Mobile Customer Experiences
General Services Administration
9:50am •
Morning Refreshments & Networking Break
10:10am •
Making Social Work for Your Agency
Defense Media Activity
10:45am •
Tool Talk:
Live Demonstrations of Government Agencies Using Social Media to Advance Their Agency Mission
Hootsuite
11:20am •
Lunch | Reservations are Booked
1:00pm •
Finding the Bullseye: Creating Narrative-Themed Digital Content to Grow Your Audience
American Battle Monuments Commission
1:35pm •
How to Successfully Maintain a Social Media Strategy through a Time of Transition with Limited Support
U.S. Department of Defense
2:10pm •
Action Plan for Returning to Your Office: Government Digital Communications Strategies Wrap-Up & Key Takeaways
2:30pm •
Close Of Training
Timezone
Strategic Government Digital Communications
America/Los Angeles
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Strategic Government Digital Communications
Sep 19
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21, 2017
Tuesday
, September 19
Wednesday
, September 20
Thursday
, September 21
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Westin Washington DC City Center
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