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Strategic Government Digital Communications

Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Parin Patel

Hootsuite
Value Consultant
Toronto, On

hootsuite.com/government

Parin is a Technology Professional, Alumnus & Coach of Seth Godin's altMBA, Quote Maven, Basketball Fan, and more than anything, an avid Student of Life.
One of the biggest lessons he's learned is not only that life, truly, is about relationships, but also how technology has transformed how we build those relationships.

And as a Value Consultant, Parin's part of team that advises Hootsuite’s 200+ government clients around the world on the best ways to leverage social to achieve core organizational objectives: from Citizen Engagement, to Services Delivery, to Critical Response, to Government Operations.

8:00am PDT

Registration | Badges, Bagels & Beverages Westin Washington DC City Center

8:30am PDT

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Attendees
Westin Washington DC City CenterAmanda Eamich Nguyen

9:15am PDT

#HelpMe: Social Media as an Effective Customer Engagement Tool
Transportation Security Administration Westin Washington DC City CenterDavid Johnston

9:50am PDT

Tool Talk: Beyond the Like: How to Expand your Engagement with more Compelling Content & Visual Communications
Facebook Westin Washington DC City CenterAndrew Katz

10:25am PDT

Morning Refreshments & Networking Break Westin Washington DC City Center

10:45am PDT

Peer-To-Peer Benchmarking: Discuss Your Biggest Digital Communication Challenges With Your Peers & Thought-Leaders Westin Washington DC City CenterAmanda Eamich Nguyen

11:20am PDT

For All Your Eyes Only: How the CIA Has Utilized Social Media to Be Relevant, Innovative & Informative
Central Intelligence Agency Westin Washington DC City CenterCarolyn Reams

11:55am PDT

Lunch | Reservations are Booked Westin Washington DC City Center

1:30pm PDT

What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? How to Use Storytelling and Content to Influence Your Audience
Association of American Railroads Westin Washington DC City CenterKathy Ohlhaber

2:15pm PDT

Trend Talk: The Future of Digital Government & How Your Agency Can Keep Up
IBM Center for the Business of Government Westin Washington DC City CenterDarcie Piechowski

2:55pm PDT

Afternoon Refreshments & Networking Break Westin Washington DC City Center

3:15pm PDT

Learn How to to Engage Your Audience with Podcasts and Landing Pages
U.S. Government Accountability Office Westin Washington DC City CenterSarah Kaczmarek

3:50pm PDT

Interactive Expert Speaker Panel: Get Your Strategic Government Digital Communication Questions Answered
USDA, Gilbert, AZ, U.S. Department of Education Westin Washington DC City CenterAmanda Eamich Nguyen • Dana Berchman • Claire Blaustein • Sally Dadjou Harris • Peter Rhee

4:45pm PDT

Close of Day One | Networking & Cocktails Westin Washington DC City Center

8:00am PDT

Bagels & Beverages Westin Washington DC City Center

8:30am PDT

Day One Recap + Chairperson's Address: Digital Strategy Building Blocks
CHIEF Westin Washington DC City CenterAmanda Eamich Nguyen

9:15am PDT

Winning Them At First Swipe: Creating Great Mobile Customer Experiences
General Services Administration Westin Washington DC City CenterJacob Parcell

9:50am PDT

Morning Refreshments & Networking Break Westin Washington DC City Center

10:10am PDT

Making Social Work for Your Agency
Defense Media Activity Westin Washington DC City CenterClayton Filipowicz

10:45am PDT

Tool Talk: Live Demonstrations of Government Agencies Using Social Media to Advance Their Agency Mission
Hootsuite Westin Washington DC City CenterParin Patel • Mark Rybchuk

11:20am PDT

Lunch | Reservations are Booked Westin Washington DC City Center

1:00pm PDT

Finding the Bullseye: Creating Narrative-Themed Digital Content to Grow Your Audience
American Battle Monuments Commission Westin Washington DC City CenterSarah Herrmann

1:35pm PDT

How to Successfully Maintain a Social Media Strategy through a Time of Transition with Limited Support
U.S. Department of Defense Westin Washington DC City CenterTiffany Miller

2:10pm PDT

Action Plan for Returning to Your Office: Government Digital Communications Strategies Wrap-Up & Key Takeaways Westin Washington DC City CenterAmanda Eamich Nguyen

2:30pm PDT

Close Of Training Westin Washington DC City Center