Strategic Government Digital Communications has ended
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Workshop [clear filter]
Tuesday, September 19


Workshop A: Using Narrowcasting on the Most Popular Social Media Channels to Boost Citizen Engagement
Hager Sharp

With the growth of social media channels focusing on “narrowcasting,” or communication among smaller groups of people, government agencies will need to participate to stay relevant in the citizen experience. Citizen’s use of these channels – like SnapChat and Instagram Stories – will require that marketers adopt new, creative approaches to content that fit within their overall digital strategy. By understanding how to harness this trend as a part of an overall digital strategy, you will be able to better ensure success.

Learn how to implement innovative content strategies into your communications plan, including how to:

  • Use narrowcasting on the most popular and current channels
  • Learn from examples - how organizations and Federal agencies currently use narrowcasting
  • Approach narrowcasting planning to fit within a larger digital strategy
  • Utilize content ideas that work for narrowcasting

Emily Zeigenfuse, Senior Digital Strategist

Hager Sharp

avatar for Emily Zeigenfuse

Emily Zeigenfuse

Senior Digital Strategist, Hager Sharp
Emily first logged onto Facebook in 2004 when she was studying abroad in Dublin. Ever since then, she’s been hooked. As Hager Sharp’s Senior Digital Strategist, she’s made a career out of helping organizations use their digital properties to empower individuals to live healthier... Read More →

Tuesday September 19, 2017 8:00am - 10:00am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005


Workshop B: Actionable Insights To Help You Build A Bureaucratic Brand on Social Media
RIVA Solutions, Inc. & CHIEF

As social media platforms and communication preferences continually evolve, so too must the digital communications and public affairs offices across the Federal government.


This session will provide actionable insights to better use social media in an official capacity to raise awareness about your mission or services, appropriately leverage digital platforms, and build a sustainable social presence. 


During this hands-on workshop, you will learn new strategies for your social media campaign, including how to:


  • Understand available social media platforms, including best practices among public and private sector organizations
  • Devise a cohesive strategy to leverage social media for owned, earned, and paid opportunities
  • Measure impact and results using new tools and tips

Naveen Krishnamurthy, CEO
RIVA Solutions, Inc.

Amanda Eamich Nguyen, Director of Marketing Strategy

avatar for Naveen Krishnamurthy

Naveen Krishnamurthy

CEO, RIVA Solutions, Inc.
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →

Tuesday September 19, 2017 10:15am - 12:15pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005


Workshop C: Design-Centric Communications as a Strategy for Improved User Interaction and Civic Engagement

The ways in which the public and private sectors communicate to citizens and consumers has evolved. 85% of American adults use mobile devices to digest their day-to-day news and content. 91% of American teens use their mobile devices exclusively for accessing online content. As a result of these trends, government communication practices must include a better understanding of human-centered design and its applications to new media and emerging technology.


In this interactive workshop, learn how to design a mobile communications strategy to increase citizen engagement and interaction, including:


  • Understanding principles of good design for citizen engagement
  • Crafting a persona map & understanding your core audience
  • Establishing a brand that matches your civic message
  • Utilizing new media and emerging technology to cultivate a following

Sam Bays, Founder & CEO

avatar for Sam Bays

Sam Bays

CEO, Spoke
Sam is the Founder and CEO of Spoke, a creative technology agency focused on relationships and craftsmanship. In this role he directs agency growth and manages alignment across the company's multiple service verticals. He is also deeply engaged in client projects and leverages his... Read More →

Tuesday September 19, 2017 1:45pm - 3:45pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005