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Strategic Government Digital Communications has ended
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Interactive Session [clear filter]
Wednesday, September 20
 

8:30am

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Attendees
In this fast-paced forum get to know your fellow peers, their biggest Digital Communication challenges, and a few fun facts.

Amanda Eamich Nguyen, Director of Marketing Strategy
CHIEF

Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Wednesday September 20, 2017 8:30am - 9:15am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:45am

Peer-To-Peer Benchmarking: Discuss Your Biggest Digital Communication Challenges With Your Peers & Thought-Leaders
You let us know your biggest digital communication challenges and we've asked 4 thought-leaders to help you solve them.

Each mini-sesssion will be held for 20 minutes - don't worry, between today and tomorrow you'll participate in each group.

As a group, all participants will be asked to provide their own solutions, tips, and tricks.

Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Wednesday September 20, 2017 10:45am - 11:20am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

3:50pm

Interactive Expert Speaker Panel: Get Your Strategic Government Digital Communication Questions Answered
USDA, Gilbert, AZ, U.S. Department of Education
Still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Panelists:

Dana Berchman, Chief Digital Officer
Gilbert, Arizona

Peter Rhee, Director of Digital Communications
USDA

Sally Harris, Senior Digital Strategist
U.S. Department of Education

Claire Blaustein, Digital Communications Specialist
Administration for Children & Families

Moderators
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →

Speakers
avatar for Dana Berchman

Dana Berchman

Chief Digital Officer, Gilbert, Arizona
Dana Berchman is the Chief Digital Officer in Gilbert, Arizona, where she manages all internal and external communications, public relations, marketing and digital government initiatives. She leads a digital team responsible for developing forward-thinking policies on social media... Read More →
avatar for Claire Blaustein

Claire Blaustein

Digital Content Strategist, Administration for Children & Families
Claire Marie Blaustein has spent the last 10 years working in content strategy, information architecture, design, project management, writing, and editing for media (NPR), arts organizations (Washington National Opera, The Textile Museum), and now the federal government, including... Read More →
avatar for Sally Dadjou Harris

Sally Dadjou Harris

Senior Digital Strategist, U.S. Department of Education
Sally Harris, is the Department of Education’s Senior Digital Strategist, overseeing the agency's strategic direction for digital roll outs. She is also content manager for several of the Department’s social media platforms and works closely with the studio team to develop a multitude... Read More →
avatar for Peter Rhee

Peter Rhee

Director of Digital Communications, USDA
Peter Rhee is the Director of Digital Communications for the U.S. Department of Agriculture's Office of Communications. The USDA aims to strengthen the American agricultural economy, to revitalize rural communities, to protect and conserve our natural resources, and to provide a safe... Read More →


Wednesday September 20, 2017 3:50pm - 4:50pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005
 
Thursday, September 21
 

8:30am

Day One Recap + Chairperson's Address: Digital Strategy Building Blocks
CHIEF
While digital communications often rely on community management, social media and creative engagement, successful programs build a solid, long-lasting foundation across platforms, and in real life.

This session will guide attendees through key activities that often go overlooked:
  • Establishing essential relationships across the organization
  • Governance and policy
  • Adjacent strategies, like SEO or traditional stakeholder outreach

Amanda Nguyen, Director of Marketing Strategy

CHIEF


Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Thursday September 21, 2017 8:30am - 9:15am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:45am

Tool Talk: Live Demonstrations of Government Agencies Using Social Media to Advance Their Agency Mission
Hootsuite
Hear from industry leader Hootsuite as they provide you with real-life stories and examples of public sector success and lessons learned on the new social frontier.

See specific demonstrations on how government agencies both large and small are using social to advance their agency mission, while improving access to public sector services for constituents.

Plus, gain insight and advice on how to utilize social media to achieve core organizational objectives.

Mark Rybchuk, U.S. Federal Government Account Manager

Hootsuite

Parin Patel, Value Consultant

Hootsuite

Speakers
avatar for Parin Patel

Parin Patel

Value Consultant, Hootsuite
Parin is a Technology Professional, Alumnus & Coach of Seth Godin's altMBA, Quote Maven, Basketball Fan, and more than anything, an avid Student of Life. One of the biggest lessons he's learned is not only that life, truly, is about relationships, but also how technology has transformed... Read More →
avatar for Mark Rybchuk

Mark Rybchuk

U.S. Federal Government Account Executive, Hootsuite



Thursday September 21, 2017 10:45am - 11:20am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

2:10pm

Action Plan for Returning to Your Office: Government Digital Communications Strategies Wrap-Up & Key Takeaways
As a group share your 'golden nuggets' and what you plan to do first when you return to your office.

Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Thursday September 21, 2017 2:10pm - 2:20pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005