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Strategic Government Digital Communications has ended
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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General Session Case-Study [clear filter]
Wednesday, September 20
 

9:15am

#HelpMe: Social Media as an Effective Customer Engagement Tool
Transportation Security Administration
Organizations are increasingly using social media as a platform for customer service and engagement. In September 2015, the Transportation Security Administration launched @AskTSA to provide real-time responses to passenger comments and inquiries.

 

This session will examine how TSA launched and is using social media to engage with customers, including how you can:

  • Understand why social media customer service matters to government
  • Recognize what tools are available to help engage with your audience
  • Implement a customer engagement strategy of your own

David Johnston, Social Media Strategist 

Transportation Security Administration


Speakers
avatar for David Johnston

David Johnston

Social Media Strategist, Transportation Security Administration (TSA)
David L. Johnston is the Social Media Strategist for the Transportation Security Administration where he develops the social media strategies for communicating with the traveling public. He is also the Director of New Media for Speedway Children’s Charities, a non-pro t organization... Read More →



Wednesday September 20, 2017 9:15am - 9:50am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

9:50am

Tool Talk: Beyond the Like: How to Expand your Engagement with more Compelling Content & Visual Communications
Facebook
As communicators we are asked to create content that is informative, up-to-date, engaging, and visually appealing. Yet, there is never enough time in our jobs, so how do we get the most out of Facebook without compromising elsewhere?

Leave this session with inside tips from Facebook on how to expand your engagement with more impactful, compelling & relevant content and visual communications.

Andrew Katz, U.S. Politics & Government Outreach Associate

Facebook

Speakers
avatar for Andrew Katz

Andrew Katz

U.S. Politics & Government Outreach Associate, Facebook
Andrew Katz works on Facebook’s Politics and Government outreach team where he focuses on helping local, state, and federal agencies and departments build a best in class Facebook presence. His background is at the intersection of politics and media – having spent time at the... Read More →



Wednesday September 20, 2017 9:50am - 10:25am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

11:20am

For All Your Eyes Only: How the CIA Has Utilized Social Media to Be Relevant, Innovative & Informative
Central Intelligence Agency

“Are we or are we not a clandestine organization?” “Don’t you think social media is just a fad?” “What could CIA possibly Tweet?” These are some questions CIA’s Public Affairs office faced before launching @CIA. Since then CIA has proven a government intelligence agency can be relevant, innovative and informative on social media despite the constraints of secrecy.

 

Throughout this session you will learn how to overcome organizaitonal reluctance to engage new audiences through digital channels, including how to:

 

  • Avoid the pitfalls and reap the rewards of social media platforms
  • Consider three types of audiences for structuring your social activations
  • Learn about five main categories for segmenting your social activations
  • Have fun, no matter what brand


Carolyn Reams, Social Media Lead & Content Manager
Central Intelligence Agency

Speakers
avatar for Carolyn Reams

Carolyn Reams

Social Media Lead & Content Manager, Central Intelligence Agency
Carolyn Reams is the Social Media Lead and CIA.gov Content Manager for the Central Intelligence Agency. She works in the Office of Public Affairs where she started and runs CIA’s social media platforms. She has previously spoken about social media at national and international... Read More →



Wednesday September 20, 2017 11:20am - 11:55am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

1:30pm

What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? How to Use Storytelling and Content to Influence Your Audience
Association of American Railroads
Discover the answer by attending this session to get a brand new perspective on storytelling through a potluck of real-life examples and anecdotes.
 
We connect to the world around us through stories; we create them, share them and experience them every single day. As digital communicators and content strategists, we are the professional storytellers; the ones that carefully craft messages to effectively connect with and influence our audience. To do that, we need to have a deep understanding of what storytelling really is, how people relate to stories and which elements are needed to create them.

In an evolving nation it is more important than ever to understand how to tell your story. A myriad of industries and government organizations will need to effectively tell their story to the new administration in order to successfully advance mission-critical objectives.

Learn how to tell your story in a meaningful way and connect with your audiences on a deeper level, including how to:


  • Utilize new, intriguing ways to look at storytelling and “content”
  • Learn from the constant storytelling happening around you every day
  • Harness the power of storytelling to create engaging visual content such as videos, infographics and social posts
 
Kathy Ohlhaber, Director, Digital Content

Association of American Railroads


Speakers
avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads
Kathy Ohlhaber is a storyteller with a vast experience in digital and multi-media content development and design. Years of theater productions as well as authoring the novel “Kailey’s Quilt” adds to her dynamic and eclectic professional skills. She’s worked on numerous digital... Read More →



Wednesday September 20, 2017 1:30pm - 2:15pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

2:15pm

Trend Talk: The Future of Digital Government & How Your Agency Can Keep Up
IBM Center for the Business of Government

The third anniversary of the U.S. Digital Services (USDS) provides us the opportunity to consider the future of digital government. One thing is certain, digital is not simply a side project of the White House, but a booming industry and an expected condition of business. The real question becomes not if, but how the government can mature and scale digital services – whether at USDS or elsewhere.

 

Discover the emerging trends in digital government and how the larger digital services effort can move forward, including:

 

  • Securing technology that works
  • Understanding critical inputs to successful digital government
  • Gathering data for results, decisions, and transparency
  • Scaling to size digital across organizations


Darcie Piechowski, Social Media & Innovation Fellow
IBM Center for the Business of Government

Speakers
avatar for Darcie Piechowski

Darcie Piechowski

Social Media & Innovation Fellow, The IBM Center for the Business of Government
Darcie Piechowski is the Social Media & Innovation Fellow for the Center for the Business of Government. In this role, Ms. Piechowski explores the inventive ways governmental organizations serve citizens through their use of collaborative platforms and technology. Also, an HR Strategy... Read More →



Wednesday September 20, 2017 2:15pm - 2:55pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

3:15pm

Learn How to to Engage Your Audience with Podcasts and Landing Pages
U.S. Government Accountability Office

 The communications field is rapidly changing. The deluge of information demands we present our work in a clear and concise ways. This session will provide you with insights on sharing your work through podcasts and engaging landing pages.

 

During this session, you will gain insight for starting your own podcast series and improving your landing pages, including how to:

 

  • Use analytics to inform your decision making
  • Identify resources for starting your own podcast
  • Design mobile-friendly landing pages
  • Leverage social media to promote your podcasts and landing pages


Sarah Kaczmarek, Senior Public Affairs Specialist
U.S. Government Accountability Office

Speakers
avatar for Sarah Kaczmarek

Sarah Kaczmarek

Digital Communications Specialist, U.S. Government Accountability Office
Sarah Kaczmarek is a Senior Public Affairs Specialist at the U.S. Government Accountability Office. There she leads digital communication projects for the 3,000-person federal agency, including web analytics, design, usability testing, and podcast production. Sarah authored Googl... Read More →



Wednesday September 20, 2017 3:15pm - 3:50pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005
 
Thursday, September 21
 

9:15am

Winning Them At First Swipe: Creating Great Mobile Customer Experiences
General Services Administration

What do agencies need to do be customer friendly on mobile devices? 

GSA's Mobile Program Management Office helps agencies better utilize customer experience technologies and techniques to improve the internal and public-facing mobile products (apps, mobile websites, progressive web apps) that serve employees and citizens of the United States.

You will learn the six principles of mobile customer service that your agency should apply to successfully engage your mobile audiences, including how to:


  • Understand why a mobile customer experience is important, 
  • Create a meaningful mobile strategy for your audiences
  • Learn to emulate a strategy from examples of great customer experience from government agencies

Jacob Parcell, Director, Mobile Program Management Office

General Services Administration


Speakers
avatar for Jacob Parcell

Jacob Parcell

Director, Mobile Program Management Office, General Services Administration
Jacob works with innovators inside and outside of government to deliver information and services to citizens anytime, anywhere as the Director of Mobile Programs at the General Services Administration’s Technology Transformation Service. Jacob manages the 1100 member MobileGov... Read More →



Thursday September 21, 2017 9:15am - 9:50am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:10am

Making Social Work for Your Agency
Defense Media Activity

Social Media is always changing. Because of this, we must think outside of the box while keeping the user in mind. Hear how the Defense Media Activity is increasing engagement with their audience on social media and measuring the impact of their messages.

You will learn how to use creativity and user habits to maximize the impact of your social platforms, including:

  • Best practices for driving interaction on social media videos
  • Utilizing platform tools to amplify your agency’s messaging
  • Understanding, organizing, and reporting social media analytics


Clayton Filipowicz, Chief of Social Media - Air Force Media

Defense Media Activity

Speakers
avatar for Clayton Filipowicz

Clayton Filipowicz

Chief of Social Media - Air Force Media, Defense Media Activity
As a sergeant, Mr. Filipowicz helped manage the Marine Corps’ flagship social media platforms. He went on to work for the Travel Channel, the Defense Information School, and the U.S. Air Force’s official Magazine.  His areas of expertise include video production, social media... Read More →



Thursday September 21, 2017 10:10am - 10:45am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

1:00pm

Finding the Bullseye: Creating Narrative-Themed Digital Content to Grow Your Audience
American Battle Monuments Commission

As human beings, we love stories. Stories carry on tradition and culture from one generation to the next. They make us who we are, and allow us to relate to others. Stories make complicated topics easier to understand.


Learn how to create engaging, digital content using storytelling and universal themes while driving home the overall mission of your agency, including:

 


  • Understanding why narrative digital content is the best way to connect with your audience
  • Creating narrative, digital campaigns using a simple, thematic guide
  • Taking a real-world example and apply it against the thematic guide

 

Sarah Herrmann, Digital Communications Manager

American Battle Monuments Commission


Speakers
avatar for Sarah Herrmann

Sarah Herrmann

Digital Communications Manager, American Battle Monuments Commission
Sarah Herrmann, who serves as the Digital Communications Manager at the American Battle Monuments Commission, joined the agency in November 2011. During her tenure, she has transformed the agency’s efforts in web and social media. She led the redesign and launch of ABMC.gov—leading... Read More →


Thursday September 21, 2017 1:00pm - 1:35pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

1:35pm

How to Successfully Maintain a Social Media Strategy through a Time of Transition with Limited Support
U.S. Department of Defense

Transition always brings change, but what happens when your new leadership doesn’t want to participate in social media? You adapt, adjust and redefine your strategy.

 

This session will help steer you around different roadblocks and obstacle you may encounter, including how to:

  • Find ways to deliver your message even if your limited
  • Think outside of the box… step away from your comfort zone
  • Gain organizational buy-in when leadership is unwilling to support

 

Tiffany Miller, Social Media Lead - Office of the Secretary of Defense

U.S. Department of Defense


Speakers
avatar for Tiffany Miller

Tiffany Miller

Social Media Lead - Office of the Secretary of Defense, Department of Defense
Tiffany Miller, a native of Maryland began working for the U.S. Department of State as a summer clerical student after graduating from high school. She continued working for State and transitioned into their Career Entry Program while attending Temple University in Philadelphia, PA... Read More →



Thursday September 21, 2017 1:35pm - 2:10pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005