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Strategic Government Digital Communications has ended
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Tuesday, September 19
 

TBA

PRE-TRAINING INTERACTIVE WORKSHOP DAY
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day training – and, find out why the workshops are consistently rated as  valuable time spent!

Tuesday September 19, 2017 TBA
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

7:45am

Registration | Continental Breakfast & Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday September 19, 2017 7:45am - 8:00am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

8:00am

Workshop A: Using Narrowcasting on the Most Popular Social Media Channels to Boost Citizen Engagement
Hager Sharp

With the growth of social media channels focusing on “narrowcasting,” or communication among smaller groups of people, government agencies will need to participate to stay relevant in the citizen experience. Citizen’s use of these channels – like SnapChat and Instagram Stories – will require that marketers adopt new, creative approaches to content that fit within their overall digital strategy. By understanding how to harness this trend as a part of an overall digital strategy, you will be able to better ensure success.

Learn how to implement innovative content strategies into your communications plan, including how to:

  • Use narrowcasting on the most popular and current channels
  • Learn from examples - how organizations and Federal agencies currently use narrowcasting
  • Approach narrowcasting planning to fit within a larger digital strategy
  • Utilize content ideas that work for narrowcasting

Emily Zeigenfuse, Senior Digital Strategist

Hager Sharp


Speakers
avatar for Emily Zeigenfuse

Emily Zeigenfuse

Senior Digital Strategist, Hager Sharp
Emily first logged onto Facebook in 2004 when she was studying abroad in Dublin. Ever since then, she’s been hooked. As Hager Sharp’s Senior Digital Strategist, she’s made a career out of helping organizations use their digital properties to empower individuals to live healthier... Read More →


Tuesday September 19, 2017 8:00am - 10:00am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:00am

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday September 19, 2017 10:00am - 10:15am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:15am

Workshop B: Actionable Insights To Help You Build A Bureaucratic Brand on Social Media
RIVA Solutions, Inc. & CHIEF

As social media platforms and communication preferences continually evolve, so too must the digital communications and public affairs offices across the Federal government.

 

This session will provide actionable insights to better use social media in an official capacity to raise awareness about your mission or services, appropriately leverage digital platforms, and build a sustainable social presence. 

 

During this hands-on workshop, you will learn new strategies for your social media campaign, including how to:

 

  • Understand available social media platforms, including best practices among public and private sector organizations
  • Devise a cohesive strategy to leverage social media for owned, earned, and paid opportunities
  • Measure impact and results using new tools and tips

Naveen Krishnamurthy, CEO
RIVA Solutions, Inc.

Amanda Eamich Nguyen, Director of Marketing Strategy
CHIEF

Speakers
avatar for Naveen Krishnamurthy

Naveen Krishnamurthy

CEO, RIVA Solutions, Inc.
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Tuesday September 19, 2017 10:15am - 12:15pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

12:15pm

Lunch | Reservations are Booked
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday September 19, 2017 12:15pm - 1:45pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

1:45pm

Workshop C: Design-Centric Communications as a Strategy for Improved User Interaction and Civic Engagement
Spoke

The ways in which the public and private sectors communicate to citizens and consumers has evolved. 85% of American adults use mobile devices to digest their day-to-day news and content. 91% of American teens use their mobile devices exclusively for accessing online content. As a result of these trends, government communication practices must include a better understanding of human-centered design and its applications to new media and emerging technology.

 

In this interactive workshop, learn how to design a mobile communications strategy to increase citizen engagement and interaction, including:

 

  • Understanding principles of good design for citizen engagement
  • Crafting a persona map & understanding your core audience
  • Establishing a brand that matches your civic message
  • Utilizing new media and emerging technology to cultivate a following

Sam Bays, Founder & CEO
Spoke

Speakers
avatar for Sam Bays

Sam Bays

CEO, Spoke
Sam is the Founder and CEO of Spoke, a creative technology agency focused on relationships and craftsmanship. In this role he directs agency growth and manages alignment across the company's multiple service verticals. He is also deeply engaged in client projects and leverages his... Read More →


Tuesday September 19, 2017 1:45pm - 3:45pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

3:45pm

Close of Workshop Day
Tuesday September 19, 2017 3:45pm - 3:50pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005
 
Wednesday, September 20
 

TBA

GENERAL SESSION DAY 1
Wednesday September 20, 2017 TBA
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

8:00am

Registration | Badges, Bagels & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day

Wednesday September 20, 2017 8:00am - 8:30am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

8:30am

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Attendees
In this fast-paced forum get to know your fellow peers, their biggest Digital Communication challenges, and a few fun facts.

Amanda Eamich Nguyen, Director of Marketing Strategy
CHIEF

Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Wednesday September 20, 2017 8:30am - 9:15am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

9:15am

#HelpMe: Social Media as an Effective Customer Engagement Tool
Transportation Security Administration
Organizations are increasingly using social media as a platform for customer service and engagement. In September 2015, the Transportation Security Administration launched @AskTSA to provide real-time responses to passenger comments and inquiries.

 

This session will examine how TSA launched and is using social media to engage with customers, including how you can:

  • Understand why social media customer service matters to government
  • Recognize what tools are available to help engage with your audience
  • Implement a customer engagement strategy of your own

David Johnston, Social Media Strategist 

Transportation Security Administration


Speakers
avatar for David Johnston

David Johnston

Social Media Strategist, Transportation Security Administration (TSA)
David L. Johnston is the Social Media Strategist for the Transportation Security Administration where he develops the social media strategies for communicating with the traveling public. He is also the Director of New Media for Speedway Children’s Charities, a non-pro t organization... Read More →



Wednesday September 20, 2017 9:15am - 9:50am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

9:50am

Tool Talk: Beyond the Like: How to Expand your Engagement with more Compelling Content & Visual Communications
Facebook
As communicators we are asked to create content that is informative, up-to-date, engaging, and visually appealing. Yet, there is never enough time in our jobs, so how do we get the most out of Facebook without compromising elsewhere?

Leave this session with inside tips from Facebook on how to expand your engagement with more impactful, compelling & relevant content and visual communications.

Andrew Katz, U.S. Politics & Government Outreach Associate

Facebook

Speakers
avatar for Andrew Katz

Andrew Katz

U.S. Politics & Government Outreach Associate, Facebook
Andrew Katz works on Facebook’s Politics and Government outreach team where he focuses on helping local, state, and federal agencies and departments build a best in class Facebook presence. His background is at the intersection of politics and media – having spent time at the... Read More →



Wednesday September 20, 2017 9:50am - 10:25am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:25am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday September 20, 2017 10:25am - 10:45am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:45am

Peer-To-Peer Benchmarking: Discuss Your Biggest Digital Communication Challenges With Your Peers & Thought-Leaders
You let us know your biggest digital communication challenges and we've asked 4 thought-leaders to help you solve them.

Each mini-sesssion will be held for 20 minutes - don't worry, between today and tomorrow you'll participate in each group.

As a group, all participants will be asked to provide their own solutions, tips, and tricks.

Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Wednesday September 20, 2017 10:45am - 11:20am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

11:20am

For All Your Eyes Only: How the CIA Has Utilized Social Media to Be Relevant, Innovative & Informative
Central Intelligence Agency

“Are we or are we not a clandestine organization?” “Don’t you think social media is just a fad?” “What could CIA possibly Tweet?” These are some questions CIA’s Public Affairs office faced before launching @CIA. Since then CIA has proven a government intelligence agency can be relevant, innovative and informative on social media despite the constraints of secrecy.

 

Throughout this session you will learn how to overcome organizaitonal reluctance to engage new audiences through digital channels, including how to:

 

  • Avoid the pitfalls and reap the rewards of social media platforms
  • Consider three types of audiences for structuring your social activations
  • Learn about five main categories for segmenting your social activations
  • Have fun, no matter what brand


Carolyn Reams, Social Media Lead & Content Manager
Central Intelligence Agency

Speakers
avatar for Carolyn Reams

Carolyn Reams

Social Media Lead & Content Manager, Central Intelligence Agency
Carolyn Reams is the Social Media Lead and CIA.gov Content Manager for the Central Intelligence Agency. She works in the Office of Public Affairs where she started and runs CIA’s social media platforms. She has previously spoken about social media at national and international... Read More →



Wednesday September 20, 2017 11:20am - 11:55am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

11:55am

Lunch | Reservations are Booked
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday September 20, 2017 11:55am - 1:30pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

1:30pm

What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? How to Use Storytelling and Content to Influence Your Audience
Association of American Railroads
Discover the answer by attending this session to get a brand new perspective on storytelling through a potluck of real-life examples and anecdotes.
 
We connect to the world around us through stories; we create them, share them and experience them every single day. As digital communicators and content strategists, we are the professional storytellers; the ones that carefully craft messages to effectively connect with and influence our audience. To do that, we need to have a deep understanding of what storytelling really is, how people relate to stories and which elements are needed to create them.

In an evolving nation it is more important than ever to understand how to tell your story. A myriad of industries and government organizations will need to effectively tell their story to the new administration in order to successfully advance mission-critical objectives.

Learn how to tell your story in a meaningful way and connect with your audiences on a deeper level, including how to:


  • Utilize new, intriguing ways to look at storytelling and “content”
  • Learn from the constant storytelling happening around you every day
  • Harness the power of storytelling to create engaging visual content such as videos, infographics and social posts
 
Kathy Ohlhaber, Director, Digital Content

Association of American Railroads


Speakers
avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads
Kathy Ohlhaber is a storyteller with a vast experience in digital and multi-media content development and design. Years of theater productions as well as authoring the novel “Kailey’s Quilt” adds to her dynamic and eclectic professional skills. She’s worked on numerous digital... Read More →



Wednesday September 20, 2017 1:30pm - 2:15pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

2:15pm

Trend Talk: The Future of Digital Government & How Your Agency Can Keep Up
IBM Center for the Business of Government

The third anniversary of the U.S. Digital Services (USDS) provides us the opportunity to consider the future of digital government. One thing is certain, digital is not simply a side project of the White House, but a booming industry and an expected condition of business. The real question becomes not if, but how the government can mature and scale digital services – whether at USDS or elsewhere.

 

Discover the emerging trends in digital government and how the larger digital services effort can move forward, including:

 

  • Securing technology that works
  • Understanding critical inputs to successful digital government
  • Gathering data for results, decisions, and transparency
  • Scaling to size digital across organizations


Darcie Piechowski, Social Media & Innovation Fellow
IBM Center for the Business of Government

Speakers
avatar for Darcie Piechowski

Darcie Piechowski

Social Media & Innovation Fellow, The IBM Center for the Business of Government
Darcie Piechowski is the Social Media & Innovation Fellow for the Center for the Business of Government. In this role, Ms. Piechowski explores the inventive ways governmental organizations serve citizens through their use of collaborative platforms and technology. Also, an HR Strategy... Read More →



Wednesday September 20, 2017 2:15pm - 2:55pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

2:55pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday September 20, 2017 2:55pm - 3:15pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

3:15pm

Learn How to to Engage Your Audience with Podcasts and Landing Pages
U.S. Government Accountability Office

 The communications field is rapidly changing. The deluge of information demands we present our work in a clear and concise ways. This session will provide you with insights on sharing your work through podcasts and engaging landing pages.

 

During this session, you will gain insight for starting your own podcast series and improving your landing pages, including how to:

 

  • Use analytics to inform your decision making
  • Identify resources for starting your own podcast
  • Design mobile-friendly landing pages
  • Leverage social media to promote your podcasts and landing pages


Sarah Kaczmarek, Senior Public Affairs Specialist
U.S. Government Accountability Office

Speakers
avatar for Sarah Kaczmarek

Sarah Kaczmarek

Digital Communications Specialist, U.S. Government Accountability Office
Sarah Kaczmarek is a Senior Public Affairs Specialist at the U.S. Government Accountability Office. There she leads digital communication projects for the 3,000-person federal agency, including web analytics, design, usability testing, and podcast production. Sarah authored Googl... Read More →



Wednesday September 20, 2017 3:15pm - 3:50pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

3:50pm

Interactive Expert Speaker Panel: Get Your Strategic Government Digital Communication Questions Answered
USDA, Gilbert, AZ, U.S. Department of Education
Still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Panelists:

Dana Berchman, Chief Digital Officer
Gilbert, Arizona

Peter Rhee, Director of Digital Communications
USDA

Sally Harris, Senior Digital Strategist
U.S. Department of Education

Claire Blaustein, Digital Communications Specialist
Administration for Children & Families

Moderators
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →

Speakers
avatar for Dana Berchman

Dana Berchman

Chief Digital Officer, Gilbert, Arizona
Dana Berchman is the Chief Digital Officer in Gilbert, Arizona, where she manages all internal and external communications, public relations, marketing and digital government initiatives. She leads a digital team responsible for developing forward-thinking policies on social media... Read More →
avatar for Claire Blaustein

Claire Blaustein

Digital Content Strategist, Administration for Children & Families
Claire Marie Blaustein has spent the last 10 years working in content strategy, information architecture, design, project management, writing, and editing for media (NPR), arts organizations (Washington National Opera, The Textile Museum), and now the federal government, including... Read More →
avatar for Sally Dadjou Harris

Sally Dadjou Harris

Senior Digital Strategist, U.S. Department of Education
Sally Harris, is the Department of Education’s Senior Digital Strategist, overseeing the agency's strategic direction for digital roll outs. She is also content manager for several of the Department’s social media platforms and works closely with the studio team to develop a multitude... Read More →
avatar for Peter Rhee

Peter Rhee

Director of Digital Communications, USDA
Peter Rhee is the Director of Digital Communications for the U.S. Department of Agriculture's Office of Communications. The USDA aims to strengthen the American agricultural economy, to revitalize rural communities, to protect and conserve our natural resources, and to provide a safe... Read More →


Wednesday September 20, 2017 3:50pm - 4:50pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

4:45pm

Close of Day One | Networking & Cocktails
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges

Wednesday September 20, 2017 4:45pm - 6:30pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

7:00pm

Dinner | Reservations Are Booked
Want to keep the conversation going?

Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.

**Everyone is on their own financially.

Wednesday September 20, 2017 7:00pm - 8:30pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005
 
Thursday, September 21
 

TBA

GENERAL SESSION DAY 2
Thursday September 21, 2017 TBA
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

8:00am

Bagels & Beverages
Coffee and continental breakfast will be ready at 8:00 a.m.

Thursday September 21, 2017 8:00am - 8:30am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

8:30am

Day One Recap + Chairperson's Address: Digital Strategy Building Blocks
CHIEF
While digital communications often rely on community management, social media and creative engagement, successful programs build a solid, long-lasting foundation across platforms, and in real life.

This session will guide attendees through key activities that often go overlooked:
  • Establishing essential relationships across the organization
  • Governance and policy
  • Adjacent strategies, like SEO or traditional stakeholder outreach

Amanda Nguyen, Director of Marketing Strategy

CHIEF


Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Thursday September 21, 2017 8:30am - 9:15am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

9:15am

Winning Them At First Swipe: Creating Great Mobile Customer Experiences
General Services Administration

What do agencies need to do be customer friendly on mobile devices? 

GSA's Mobile Program Management Office helps agencies better utilize customer experience technologies and techniques to improve the internal and public-facing mobile products (apps, mobile websites, progressive web apps) that serve employees and citizens of the United States.

You will learn the six principles of mobile customer service that your agency should apply to successfully engage your mobile audiences, including how to:


  • Understand why a mobile customer experience is important, 
  • Create a meaningful mobile strategy for your audiences
  • Learn to emulate a strategy from examples of great customer experience from government agencies

Jacob Parcell, Director, Mobile Program Management Office

General Services Administration


Speakers
avatar for Jacob Parcell

Jacob Parcell

Director, Mobile Program Management Office, General Services Administration
Jacob works with innovators inside and outside of government to deliver information and services to citizens anytime, anywhere as the Director of Mobile Programs at the General Services Administration’s Technology Transformation Service. Jacob manages the 1100 member MobileGov... Read More →



Thursday September 21, 2017 9:15am - 9:50am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

9:50am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday September 21, 2017 9:50am - 10:10am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:10am

Making Social Work for Your Agency
Defense Media Activity

Social Media is always changing. Because of this, we must think outside of the box while keeping the user in mind. Hear how the Defense Media Activity is increasing engagement with their audience on social media and measuring the impact of their messages.

You will learn how to use creativity and user habits to maximize the impact of your social platforms, including:

  • Best practices for driving interaction on social media videos
  • Utilizing platform tools to amplify your agency’s messaging
  • Understanding, organizing, and reporting social media analytics


Clayton Filipowicz, Chief of Social Media - Air Force Media

Defense Media Activity

Speakers
avatar for Clayton Filipowicz

Clayton Filipowicz

Chief of Social Media - Air Force Media, Defense Media Activity
As a sergeant, Mr. Filipowicz helped manage the Marine Corps’ flagship social media platforms. He went on to work for the Travel Channel, the Defense Information School, and the U.S. Air Force’s official Magazine.  His areas of expertise include video production, social media... Read More →



Thursday September 21, 2017 10:10am - 10:45am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

10:45am

Tool Talk: Live Demonstrations of Government Agencies Using Social Media to Advance Their Agency Mission
Hootsuite
Hear from industry leader Hootsuite as they provide you with real-life stories and examples of public sector success and lessons learned on the new social frontier.

See specific demonstrations on how government agencies both large and small are using social to advance their agency mission, while improving access to public sector services for constituents.

Plus, gain insight and advice on how to utilize social media to achieve core organizational objectives.

Mark Rybchuk, U.S. Federal Government Account Manager

Hootsuite

Parin Patel, Value Consultant

Hootsuite

Speakers
avatar for Parin Patel

Parin Patel

Value Consultant, Hootsuite
Parin is a Technology Professional, Alumnus & Coach of Seth Godin's altMBA, Quote Maven, Basketball Fan, and more than anything, an avid Student of Life. One of the biggest lessons he's learned is not only that life, truly, is about relationships, but also how technology has transformed... Read More →
avatar for Mark Rybchuk

Mark Rybchuk

U.S. Federal Government Account Executive, Hootsuite



Thursday September 21, 2017 10:45am - 11:20am
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

11:20am

Lunch | Reservations are Booked
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Thursday September 21, 2017 11:20am - 12:50pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

1:00pm

Finding the Bullseye: Creating Narrative-Themed Digital Content to Grow Your Audience
American Battle Monuments Commission

As human beings, we love stories. Stories carry on tradition and culture from one generation to the next. They make us who we are, and allow us to relate to others. Stories make complicated topics easier to understand.


Learn how to create engaging, digital content using storytelling and universal themes while driving home the overall mission of your agency, including:

 


  • Understanding why narrative digital content is the best way to connect with your audience
  • Creating narrative, digital campaigns using a simple, thematic guide
  • Taking a real-world example and apply it against the thematic guide

 

Sarah Herrmann, Digital Communications Manager

American Battle Monuments Commission


Speakers
avatar for Sarah Herrmann

Sarah Herrmann

Digital Communications Manager, American Battle Monuments Commission
Sarah Herrmann, who serves as the Digital Communications Manager at the American Battle Monuments Commission, joined the agency in November 2011. During her tenure, she has transformed the agency’s efforts in web and social media. She led the redesign and launch of ABMC.gov—leading... Read More →


Thursday September 21, 2017 1:00pm - 1:35pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

1:35pm

How to Successfully Maintain a Social Media Strategy through a Time of Transition with Limited Support
U.S. Department of Defense

Transition always brings change, but what happens when your new leadership doesn’t want to participate in social media? You adapt, adjust and redefine your strategy.

 

This session will help steer you around different roadblocks and obstacle you may encounter, including how to:

  • Find ways to deliver your message even if your limited
  • Think outside of the box… step away from your comfort zone
  • Gain organizational buy-in when leadership is unwilling to support

 

Tiffany Miller, Social Media Lead - Office of the Secretary of Defense

U.S. Department of Defense


Speakers
avatar for Tiffany Miller

Tiffany Miller

Social Media Lead - Office of the Secretary of Defense, Department of Defense
Tiffany Miller, a native of Maryland began working for the U.S. Department of State as a summer clerical student after graduating from high school. She continued working for State and transitioned into their Career Entry Program while attending Temple University in Philadelphia, PA... Read More →



Thursday September 21, 2017 1:35pm - 2:10pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

2:10pm

Action Plan for Returning to Your Office: Government Digital Communications Strategies Wrap-Up & Key Takeaways
As a group share your 'golden nuggets' and what you plan to do first when you return to your office.

Speakers
avatar for Amanda Eamich Nguyen

Amanda Eamich Nguyen

Director of Marketing Strategy, CHIEF
Amanda Eamich Nguyen leads CHIEF's marketing strategy practice and oversees CHIEF’s team of brand, digital and content strategists. Through close collaboration with clients, Amanda works to design smart, focused and incredibly inspiring solutions in the public, commercial and non-profit... Read More →


Thursday September 21, 2017 2:10pm - 2:20pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

2:30pm

Close Of Training
Thank you for joining us at the Strategic Government Digital Communications training. Be sure to check dropbox for presentations and a contact list to keep in touch with your peers!

Thursday September 21, 2017 2:30pm - 2:45pm
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005