With the growth of social media channels focusing on “narrowcasting,” or communication among smaller groups of people, government agencies will need to participate to stay relevant in the citizen experience. Citizen’s use of these channels – like SnapChat and Instagram Stories – will require that marketers adopt new, creative approaches to content that fit within their overall digital strategy. By understanding how to harness this trend as a part of an overall digital strategy, you will be able to better ensure success.
Learn how to implement innovative content strategies into your communications plan, including how to:
Emily Zeigenfuse, Senior Digital Strategist
Hager Sharp
As social media platforms and communication preferences continually evolve, so too must the digital communications and public affairs offices across the Federal government.
This session will provide actionable insights to better use social media in an official capacity to raise awareness about your mission or services, appropriately leverage digital platforms, and build a sustainable social presence.
During this hands-on workshop, you will learn new strategies for your social media campaign, including how to:
The ways in which the public and private sectors communicate to citizens and consumers has evolved. 85% of American adults use mobile devices to digest their day-to-day news and content. 91% of American teens use their mobile devices exclusively for accessing online content. As a result of these trends, government communication practices must include a better understanding of human-centered design and its applications to new media and emerging technology.
In this interactive workshop, learn how to design a mobile communications strategy to increase citizen engagement and interaction, including:
This session will examine how TSA launched and is using social media to engage with customers, including how you can:
David Johnston, Social Media Strategist
Transportation Security Administration
“Are we or are we not a clandestine organization?” “Don’t you think social media is just a fad?” “What could CIA possibly Tweet?” These are some questions CIA’s Public Affairs office faced before launching @CIA. Since then CIA has proven a government intelligence agency can be relevant, innovative and informative on social media despite the constraints of secrecy.
Throughout this session you will learn how to overcome organizaitonal reluctance to engage new audiences through digital channels, including how to:
Association of American Railroads
The third anniversary of the U.S. Digital Services (USDS) provides us the opportunity to consider the future of digital government. One thing is certain, digital is not simply a side project of the White House, but a booming industry and an expected condition of business. The real question becomes not if, but how the government can mature and scale digital services – whether at USDS or elsewhere.
Discover the emerging trends in digital government and how the larger digital services effort can move forward, including:
The communications field is rapidly changing. The deluge of information demands we present our work in a clear and concise ways. This session will provide you with insights on sharing your work through podcasts and engaging landing pages.
During this session, you will gain insight for starting your own podcast series and improving your landing pages, including how to:
Amanda Nguyen, Director of Marketing Strategy
CHIEF
What do agencies need to do be customer friendly on mobile devices?
GSA's Mobile Program Management Office helps agencies better utilize customer experience technologies and techniques to improve the internal and public-facing mobile products (apps, mobile websites, progressive web apps) that serve employees and citizens of the United States.
You will learn the six principles of mobile customer service that your agency should apply to successfully engage your mobile audiences, including how to:
Jacob Parcell, Director, Mobile Program Management Office
General Services Administration
Social Media is always changing. Because of this, we must think outside of the box while keeping the user in mind. Hear how the Defense Media Activity is increasing engagement with their audience on social media and measuring the impact of their messages.
You will learn how to use creativity and user habits to maximize the impact of your social platforms, including:
As human beings, we love stories. Stories carry on tradition and culture from one generation to the next. They make us who we are, and allow us to relate to others. Stories make complicated topics easier to understand.
Learn how to create engaging, digital content using storytelling and universal themes while driving home the overall mission of your agency, including:
Sarah Herrmann, Digital Communications Manager
American Battle Monuments Commission
Transition always brings change, but what happens when your new leadership doesn’t want to participate in social media? You adapt, adjust and redefine your strategy.
This session will help steer you around different roadblocks and obstacle you may encounter, including how to:
Tiffany Miller, Social Media Lead - Office of the Secretary of Defense
U.S. Department of Defense