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Strategic Government Digital Communications has ended
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Wednesday, September 20 • 11:20am - 11:55am
For All Your Eyes Only: How the CIA Has Utilized Social Media to Be Relevant, Innovative & Informative
Central Intelligence Agency

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“Are we or are we not a clandestine organization?” “Don’t you think social media is just a fad?” “What could CIA possibly Tweet?” These are some questions CIA’s Public Affairs office faced before launching @CIA. Since then CIA has proven a government intelligence agency can be relevant, innovative and informative on social media despite the constraints of secrecy.

 

Throughout this session you will learn how to overcome organizaitonal reluctance to engage new audiences through digital channels, including how to:

 

  • Avoid the pitfalls and reap the rewards of social media platforms
  • Consider three types of audiences for structuring your social activations
  • Learn about five main categories for segmenting your social activations
  • Have fun, no matter what brand


Carolyn Reams, Social Media Lead & Content Manager
Central Intelligence Agency
Speakers
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Carolyn Reams

Social Media Lead & Content Manager, Central Intelligence Agency
Carolyn Reams is the Social Media Lead and CIA.gov Content Manager for the Central Intelligence Agency. She works in the Office of Public Affairs where she started and runs CIA’s social media platforms. She has previously spoken about social media at national and international... Read More →


Wednesday September 20, 2017 11:20am - 11:55am PDT
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005
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