Strategic Government Digital Communications has ended
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Thursday, September 21 • 1:00pm - 1:35pm
Finding the Bullseye: Creating Narrative-Themed Digital Content to Grow Your Audience
American Battle Monuments Commission

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As human beings, we love stories. Stories carry on tradition and culture from one generation to the next. They make us who we are, and allow us to relate to others. Stories make complicated topics easier to understand.

Learn how to create engaging, digital content using storytelling and universal themes while driving home the overall mission of your agency, including:


  • Understanding why narrative digital content is the best way to connect with your audience
  • Creating narrative, digital campaigns using a simple, thematic guide
  • Taking a real-world example and apply it against the thematic guide


Sarah Herrmann, Digital Communications Manager

American Battle Monuments Commission

avatar for Sarah Herrmann

Sarah Herrmann

Digital Communications Manager, American Battle Monuments Commission
Sarah Herrmann, who serves as the Digital Communications Manager at the American Battle Monuments Commission, joined the agency in November 2011. During her tenure, she has transformed the agency’s efforts in web and social media. She led the redesign and launch of ABMC.gov—leading... Read More →

Thursday September 21, 2017 1:00pm - 1:35pm PDT
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005

Attendees (1)