Strategic Government Digital Communications has ended
Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Tuesday, September 19 • 1:45pm - 3:45pm
Workshop C: Design-Centric Communications as a Strategy for Improved User Interaction and Civic Engagement

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The ways in which the public and private sectors communicate to citizens and consumers has evolved. 85% of American adults use mobile devices to digest their day-to-day news and content. 91% of American teens use their mobile devices exclusively for accessing online content. As a result of these trends, government communication practices must include a better understanding of human-centered design and its applications to new media and emerging technology.


In this interactive workshop, learn how to design a mobile communications strategy to increase citizen engagement and interaction, including:


  • Understanding principles of good design for citizen engagement
  • Crafting a persona map & understanding your core audience
  • Establishing a brand that matches your civic message
  • Utilizing new media and emerging technology to cultivate a following

Sam Bays, Founder & CEO

avatar for Sam Bays

Sam Bays

CEO, Spoke
Sam is the Founder and CEO of Spoke, a creative technology agency focused on relationships and craftsmanship. In this role he directs agency growth and manages alignment across the company's multiple service verticals. He is also deeply engaged in client projects and leverages his... Read More →

Tuesday September 19, 2017 1:45pm - 3:45pm PDT
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005