Strategic Government Digital Communications

With the growth of social media channels focusing on “narrowcasting,” or communication among smaller groups of people, government agencies will need to participate to stay relevant in the citizen experience. Citizen’s use of these channels – like SnapChat and Instagram Stories – will require that marketers adopt new, creative approaches to content that fit within their overall digital strategy. By understanding how to harness this trend as a part of an overall digital strategy, you will be able to better ensure success.

Learn how to implement innovative content strategies into your communications plan, including how to:

• Use narrowcasting on the most popular and current channels
• Learn from examples - how organizations and Federal agencies currently use narrowcasting
• Approach narrowcasting planning to fit within a larger digital strategy
• Utilize content ideas that work for narrowcasting

Emily Zeigenfuse, Senior Digital Strategist

Hager Sharp