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Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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Tuesday, September 19 • 8:00am - 10:00am
Workshop A: Using Narrowcasting on the Most Popular Social Media Channels to Boost Citizen Engagement
Hager Sharp

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With the growth of social media channels focusing on “narrowcasting,” or communication among smaller groups of people, government agencies will need to participate to stay relevant in the citizen experience. Citizen’s use of these channels – like SnapChat and Instagram Stories – will require that marketers adopt new, creative approaches to content that fit within their overall digital strategy. By understanding how to harness this trend as a part of an overall digital strategy, you will be able to better ensure success.

Learn how to implement innovative content strategies into your communications plan, including how to:

  • Use narrowcasting on the most popular and current channels
  • Learn from examples - how organizations and Federal agencies currently use narrowcasting
  • Approach narrowcasting planning to fit within a larger digital strategy
  • Utilize content ideas that work for narrowcasting

Emily Zeigenfuse, Senior Digital Strategist

Hager Sharp

avatar for Emily Zeigenfuse

Emily Zeigenfuse

Senior Digital Strategist, Hager Sharp
Emily first logged onto Facebook in 2004 when she was studying abroad in Dublin. Ever since then, she’s been hooked. As Hager Sharp’s Senior Digital Strategist, she’s made a career out of helping organizations use their digital properties to empower individuals to live healthier... Read More →

Tuesday September 19, 2017 8:00am - 10:00am PDT
Westin Washington DC City Center 1400 M Street NW Washington, D.C. 20005