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Strategic Government Digital Communications

Strategic Governent Communications
September 19 - 21, 2017 | Washington, D.C.

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TBA

PRE-TRAINING INTERACTIVE WORKSHOP DAY Westin Washington DC City Center

7:45am

Registration | Continental Breakfast & Networking Westin Washington DC City Center

8:00am

Workshop A: Using Narrowcasting on the Most Popular Social Media Channels to Boost Citizen Engagement
Hager Sharp Westin Washington DC City CenterEmily Zeigenfuse

10:00am

Morning Stretch Break, Refreshments & Networking Westin Washington DC City Center

10:15am

Workshop B: Actionable Insights To Help You Build A Bureaucratic Brand on Social Media
RIVA Solutions, Inc. & CHIEF Westin Washington DC City CenterNaveen Krishnamurthy • Amanda Eamich Nguyen

12:15pm

Lunch | Reservations are Booked Westin Washington DC City Center

1:45pm

Workshop C: Design-Centric Communications as a Strategy for Improved User Interaction and Civic Engagement
Spoke Westin Washington DC City CenterSam Bays

3:45pm

Close of Workshop Day Westin Washington DC City Center

TBA

GENERAL SESSION DAY 1 Westin Washington DC City Center

8:00am

Registration | Badges, Bagels & Beverages Westin Washington DC City Center

8:30am

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Attendees
Westin Washington DC City CenterAmanda Eamich Nguyen

9:15am

#HelpMe: Social Media as an Effective Customer Engagement Tool
Transportation Security Administration Westin Washington DC City CenterDavid Johnston

9:50am

Tool Talk: Beyond the Like: How to Expand your Engagement with more Compelling Content & Visual Communications
Facebook Westin Washington DC City CenterAndrew Katz

10:25am

Morning Refreshments & Networking Break Westin Washington DC City Center

10:45am

Peer-To-Peer Benchmarking: Discuss Your Biggest Digital Communication Challenges With Your Peers & Thought-Leaders Westin Washington DC City CenterAmanda Eamich Nguyen

11:20am

For All Your Eyes Only: How the CIA Has Utilized Social Media to Be Relevant, Innovative & Informative
Central Intelligence Agency Westin Washington DC City CenterCarolyn Reams

11:55am

Lunch | Reservations are Booked Westin Washington DC City Center

1:30pm

What Do Netflix, the FDA and A Victoria's Secret Ad Have in Common? How to Use Storytelling and Content to Influence Your Audience
Association of American Railroads Westin Washington DC City CenterKathy Ohlhaber

2:15pm

Trend Talk: The Future of Digital Government & How Your Agency Can Keep Up
IBM Center for the Business of Government Westin Washington DC City CenterDarcie Piechowski

2:55pm

Afternoon Refreshments & Networking Break Westin Washington DC City Center

3:15pm

Learn How to to Engage Your Audience with Podcasts and Landing Pages
U.S. Government Accountability Office Westin Washington DC City CenterSarah Kaczmarek

3:50pm

Interactive Expert Speaker Panel: Get Your Strategic Government Digital Communication Questions Answered
USDA, Gilbert, AZ, U.S. Department of Education Westin Washington DC City CenterAmanda Eamich Nguyen • Dana Berchman • Claire Blaustein • Sally Dadjou Harris • Peter Rhee

4:45pm

Close of Day One | Networking & Cocktails Westin Washington DC City Center

7:00pm

Dinner | Reservations Are Booked Westin Washington DC City Center

TBA

GENERAL SESSION DAY 2 Westin Washington DC City Center

8:00am

Bagels & Beverages Westin Washington DC City Center

8:30am

Day One Recap + Chairperson's Address: Digital Strategy Building Blocks
CHIEF Westin Washington DC City CenterAmanda Eamich Nguyen

9:15am

Winning Them At First Swipe: Creating Great Mobile Customer Experiences
General Services Administration Westin Washington DC City CenterJacob Parcell

9:50am

Morning Refreshments & Networking Break Westin Washington DC City Center

10:10am

Making Social Work for Your Agency
Defense Media Activity Westin Washington DC City CenterClayton Filipowicz

10:45am

Tool Talk: Live Demonstrations of Government Agencies Using Social Media to Advance Their Agency Mission
Hootsuite Westin Washington DC City CenterParin Patel • Mark Rybchuk

11:20am

Lunch | Reservations are Booked Westin Washington DC City Center

1:00pm

Finding the Bullseye: Creating Narrative-Themed Digital Content to Grow Your Audience
American Battle Monuments Commission Westin Washington DC City CenterSarah Herrmann

1:35pm

How to Successfully Maintain a Social Media Strategy through a Time of Transition with Limited Support
U.S. Department of Defense Westin Washington DC City CenterTiffany Miller

2:10pm

Action Plan for Returning to Your Office: Government Digital Communications Strategies Wrap-Up & Key Takeaways Westin Washington DC City CenterAmanda Eamich Nguyen

2:30pm

Close Of Training Westin Washington DC City Center